How To Avoid Common Advertising Mistakes - Tabloids -vs- Adsheets...
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Tabloids -vs- Adsheets. Another question about advertising that many people have is whether its better to advertise in tabloids or adsheets. Many people will sell you information on the best day to mail and the best time of the year to advertise. They think they have it down to a science and will convince you of their methods. However, there is NO set rules that can be employed by everyone. That's because there are a wide variety of ways to approach various products. If you sell travel services and read a report that told you not to advertise during
Page 2 the summer months, you'd go broke. The summer is the travel industry's biggest money-making season!
Don't get hung up on specific statistics made by people who claim to be expert researchers. There is no way to determine what is best for you than to try it yourself and see what works. You are the person in control of your business and you are where the buck stops. Take advantage of your authority and try every angle you can think of until you determine what's best for your company's product and/or service.
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