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How To Attract Buyers Using The Right Sales Terminology
By: Jase Dow
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  • How To Attract Buyers Using The Right Sales Terminology
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    How To Attract Buyers Using The Right Sales Terminology

    (Page 1 of 4 )

    It is always important that you use the right terms when marketing your product to potential buyers.The right terminology may mean increased inquiries for your product and possibly more sales.

    Failure to use these terms may leave potential customers undecided or going to the competition to satisfy their needs. Your competitors may be making more sales by using these terms intelligently while you are still stuck with dry unattractive terms in your promotional materials.

    In using these attractive terms care must be taken not to overuse them or to display mere rhetoric with no matching action to back them. You ought to choose which terms to use and when the right mix of terms may be used together. Circumstances may also not allow you to use certain terms at certain times and sound discretion must be applied in their usage.

    Apart from advertising copy and sales promotion materials the terms may be suitably used whenever talking to potential customers. You ought to speak with confidence and emphasis if they are to believe your claims regarding your products.

    Here is a listing and brief descriptions of these terms:

    FREE: Perhaps the first and foremost of these terms. You ought to give the customer something free to persuade him to buy your product and not those of your competition. It could be free advice, a free report or another product of lesser value. But the free offer must be tied to the buying of the product otherwise you may not make substantial sales.

    MONEY: Mention money and everybody's attention is caught. It could be "great Value for money" or a donation to a worthy cause or a sweepstake tied to the buying of the product. Find out a way of factoring the issue of money in your sales material if you want to make more sales.

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