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HOW TO

How To Analyze Your Search Engine Competition
By: Chris Taylor
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    2007-02-28

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    How To Analyze Your Search Engine Competition


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    Analyzing a competitor’s web site may seem like a big job.You should have the mindset that you are going to do this as a learning experience though. This will help you along your way when you may feel like giving up.

    Before you even begin to analyze a competitor’s web site you should make sure that you are equipped to do the job. If you do this job properly you can gain a lot of information that will help you to increase your site’s traffic and popularity. These sites can also help you to analyze your own market. After all, if a web site is getting a lot of hits then it must be doing something right. If you take time to see where it is ranked, what key words are being used, how the site is formatted, and what you can do to make your site better while not violating any copyright laws then you will be well on your way to success.

    The first thing that you need to do is identify who your major competitors are. The best place to do this is to look in Yahoo’s directory for large companies, innovative approaches and new products. While looking through this directory you should also try to identify any niche markets that your major competitors have not yet identified and exploited. When you find these new niches you will be set for traffic. Another thing that you should do while here is try to get your site listed.

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