How To Advertise Your Business Online - Google.com Google is...
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Google.com Google is one of the best brand names in the search engine business. They partner with AOL, Ask Jeeves, Lycos, Earthlink, Lycos Canada, Netscape, Compuserve, AT&T Worldnet and NYTimes.com. They also have targeted sponsor links to Disney.com online, FamilyFun.com, Go.com and Movies.com.
Google provides a keyword suggestion tool and they only bill advertisers after someone has clicked on their ads. Advertisers have the ability to target their ads to over 225 countries in several different languages. There is a $5.00 set up fee and the minimum bid is only 5 cents.
Is This For You? Some people swear by pay-per-click, stating how it has allowed them to market their business on a small budget. Others feel that pay-per-click is a black hole. Visitors click on the links; however, it doesn't always lead to new customers or sales. My suggestion: try it yourself. There are several factors to consider when using pay-per-click, so take it for a test drive, try several different keywords and descriptions, and see if it's right for you.
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