Google and Mobile Marketing: How Can You Use Them? - Mobile Google Ads
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Like standard online AdSense promotions, Google’s mobile ads are text- and image-based, with fairly simple layouts you can customize at will. These ads are based upon keywords, just like everything on the Internet, and include links back to the advertiser’s site. When you sign up to make use of AdSense for Mobile, you’ll be agreeing to have these ads placed upon your own mobile site.
Google will send you the right codes, you’ll place the ads and when mobile users react you’ll get to reap the rewards. Like traditional AdSense, Google AdSense for Mobile is a money-making endeavor for you -- at least, that’s the goal. This advertising program uses the keywords you have on your site to deliver promotions which are targeted for your audience, so Google ads will blend in with the existing content on your mobile site.
You’ll be able to customize these ads on your own so that each promotion fits neatly and attractively on your mobile pages. You’ll find these customization options under the Ad Formats menu. You’ll also pick colors for the ads, customize the look of borders and choose the channel you’d like to use. Google gives you control over the look and language of these ads so they look good with the rest of your site, becoming integral parts of your mobile pages.
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