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HOW TO

Google and Mobile Marketing: How Can You Use Them?
By: KC Morgan
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    2009-11-02

    Table of Contents:
  • Google and Mobile Marketing: How Can You Use Them?
  • Google’s Mobile AdSense
  • Mobile Google Ads
  • Using Google AdSense for Mobile Content

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    Google and Mobile Marketing: How Can You Use Them?


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    Are you sure you're investigating all of the marketing avenues for your web site? If you're not looking into mobile marketing, you could be seriously missing out. Getting involved in this growing area could add quite a bit to your bottom line. Keep reading for an introduction.

    If you’re a mobile user, then you already know that the Internet isn’t confined to the Internet alone. These days, it’s easy to surf the Web, exchange links or enjoy sites from the comfort of your mobile device -- whether you’re on the go or sitting at home. These days, you don’t even need an actual computer to access the World Wide Web.

    The mobile market is explosively popular, with new gadgets and plans added to the mix every single year as more and more users join the craze. The Internet itself is being used by more people every single year. Together, these two might combine to create a great advertising opportunity for you and your Web site. Find out how you can use Google and mobile marketing to create more revenue for you.  

    Google is well-known and well-used by millions of Internet users. This popular search engine has become a favorite stopping place for Web surfers and an all-out obsession for many Webmasters, who spend their time optimizing online pages in hopes of gaining more attention from Google.

    But Google provides more than just search options to the online wayfarer and aggravation to the average Internet Webmaster. Google also offers a bevy of services for page surfers and page creators alike -- everything from blog creation to mapping directions. Google’s mobile marketing services may just give you the revenue-generating opportunity you need. 

    Google AdSense 

    If you’re already familiar with Google, you’re probably already familiar with Google’s highly popular advertising service: Google AdSense. To understand how you can benefit through Google’s mobile marketing, you have to first learn what Google’s AdSense can do for you - or, for that matter, any other site out there.  

     

     

    Google AdSense is one of the better-known services offered by the powerful search engine so many visitors use every single day. A large number of online publishers use AdSense for money-making, and even those who don’t use AdSense have heard success stories about this product.

    Google’s AdSense works fairly simply: you have a Web site and available space, so you agree to allow Google to place ads on your pages. Google gives you a cut-and-paste code, which you place into your site’s HTML editor and subsequently, on your site. Every time one of your visitors clicks on one of these Google-sponsored ads, you earn.

    Sounds simple enough, right? Now you know why Google AdSense is so popular and well-known on the Web: it’s easy and it has the potential to earn. What could be better? 

    In fact, AdSense is so well-used online that Google has taken its popular service one step further: AdSense for Mobile. 

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