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HOW TO

Go For Gold
By: Developer Shed
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    2004-02-19

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    Go For Gold
    by Jennifer Stewart


    In case you've just landed on Earth from another planet, let
    me tell you about the Olympics being held in "Siddeny,"
    Australia later this year...

    The organising committee responsible for publicising the
    event has surprised everyone with its success surrounding
    the Olympic Torch Relay. As well as rounding up the usual
    suspects - politicians, ageing sportsmen and women,
    SOCOG relatives and the like, the committee has also, in its
    infinite wisdom, seen fit to open this Relay to local school
    kids, ladies who do volunteer work in the hospitals, dear old
    souls who've lived in the same town all their lives and so on.
    In other words - ordinary, everyday people.

    The result?

    Unprecedented crowds have turned out to watch a variety of
    people run, walk, shuffle, wheel and roll past, carrying a lump
    of aluminium with a flame burning on top.

    What powerful stirrings of patriotism have led to this? What
    magic potion has been responsible? What has caused
    otherwise sensible adults to forsake the comfort of their
    homes on rainy, bleak days to stand four and five deep by the
    side of the road with their children?

    Shall I tell you?

    Advertising - nothing more and nothing less!
    Our papers, radios and televisions are filled with faces
    exhorting us to join in this historical occasion - "the only time
    in history that the Olympic torch will travel from the Black
    Stump to Bullamakanka!"

    Quite simply, we can't escape it. It's classic advertising
    methodology - tell 'em and tell 'em often.

    So, if you'd like to emulate the success of our Olympic
    Gurus, get your message out to the people often. A number
    of small ads, posted in newsletters that are likely to be read
    by your target market, are worth their weight in gold, gold
    gold!

    The more times people read your message and see your
    business name, the more likely they'll be to buy from you -
    after all, they've read about you in all these different places ...
    you must be good.
    _________________

    * "Siddeny" - when the venue for the 2000 Olympics was
    announced, the pronunciation was, "...and the winner is ...
    Siddeny" - it's become a common usage now - especially
    when trying to be everso slightly satirical.

    * SOCOG - the Sydney Organising Committee Olympic
    Games have come in for their fair (richly deserved?) share of
    criticism over tickets sales, snouts-in-the-trough rorts, and
    nepotism ... aren't the Olympics fun?

    * You can visit the official Sydney 2000 Olympics site here:
    http://www.olympics.com/eng/

    _________________
    Jennifer Stewart has had her own web-based writing business
    http://www.write101.com/ since 1998. She offers Home
    Study tutorials and professional writing services and has
    written extensively for clients around the world. Her articles
    have appeared in ezines throughout the web and in off-line
    business magazines. Subscribe to FREE, weekly writing
    tips:

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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