Go For Gold
by Jennifer Stewart
In case you've just landed on Earth from another planet, let
me tell you about the Olympics being held in "Siddeny,"
Australia later this year...
The organising committee responsible for publicising the
event has surprised everyone with its success surrounding
the Olympic Torch Relay. As well as rounding up the usual
suspects - politicians, ageing sportsmen and women,
SOCOG relatives and the like, the committee has also, in its
infinite wisdom, seen fit to open this Relay to local school
kids, ladies who do volunteer work in the hospitals, dear old
souls who've lived in the same town all their lives and so on.
In other words - ordinary, everyday people.
Unprecedented crowds have turned out to watch a variety of
people run, walk, shuffle, wheel and roll past, carrying a lump
of aluminium with a flame burning on top.
What powerful stirrings of patriotism have led to this? What
magic potion has been responsible? What has caused
otherwise sensible adults to forsake the comfort of their
homes on rainy, bleak days to stand four and five deep by the
side of the road with their children?
Shall I tell you?
Advertising - nothing more and nothing less!
Our papers, radios and televisions are filled with faces
exhorting us to join in this historical occasion - "the only time
in history that the Olympic torch will travel from the Black
Stump to Bullamakanka!"
Quite simply, we can't escape it. It's classic advertising
methodology - tell 'em and tell 'em often.
So, if you'd like to emulate the success of our Olympic
Gurus, get your message out to the people often. A number
of small ads, posted in newsletters that are likely to be read
by your target market, are worth their weight in gold, gold
The more times people read your message and see your
business name, the more likely they'll be to buy from you -
after all, they've read about you in all these different places ...
you must be good.
* "Siddeny" - when the venue for the 2000 Olympics was
announced, the pronunciation was, "...and the winner is ...
Siddeny" - it's become a common usage now - especially
when trying to be everso slightly satirical.
* SOCOG - the Sydney Organising Committee Olympic
Games have come in for their fair (richly deserved?) share of
criticism over tickets sales, snouts-in-the-trough rorts, and
nepotism ... aren't the Olympics fun?
* You can visit the official Sydney 2000 Olympics site here: http://www.olympics.com/eng/
Jennifer Stewart has had her own web-based writing business http://www.write101.com/
since 1998. She offers Home
Study tutorials and professional writing services and has
written extensively for clients around the world. Her articles
have appeared in ezines throughout the web and in off-line
business magazines. Subscribe to FREE, weekly writing
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
More How To Articles
More By Developer Shed