Getting Your True Ranking: Going Beyond Google - Checking Your Links
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Now we will take a look at who is linking to your site. You can accomplish this one of two ways:
Find a tool online and use it to get a list of links to the site.
Make your way to Google, the main search page, and put in link: “URL.” Just replace the world URL with the URL of your site. Then click on the search. Your results will show any site that is linking to yours -- provided that it is indexed by Google. Bear in mind that any section of a site behind a log in will not count. That means any links you have, say in the factor of a forum posting, will not do you any good.
Now that we have that data, it needs a context, so we will once again turn to our trusty web analytics program. What kind of data may be of use? Well, consider the following data for honing your strategies:
How many visitors do you get in the average month?
Are users landing on your home page or on specific posts/pages? What do they have in common that may make them more successful?
How many of your visitors are unique and how many are repeats?
Where do your visitors come from? If you have a user base in a localized area, then you may want to appeal to them.
Now that you have the data and the context, we can look at the questions you will want to try to answer with the data.
What about my SEO strategy is working well? What about my SEO strategy is not working well at all?
What does this data tell me about how I can improve my strategy to make it even more effective?
Where do my viewers come from? Searches? Links? Repeat visits? How can I encourage more of these views? What can I do to encourage the other methods of finding my?
What about these results was unexpected? How did it not meet my expectations?
While the exact details will vary from site to site depending on factors from your site's stage of development to your niche's current popularity, only you can decide what is and is not acceptable for your site.
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