Getting Your True Ranking: Going Beyond Google - Taking a Closer Look
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Now that you know how you're faring in the engines, we should discuss the possibility of checking your Alexa ranking. This is a tool that is designed to assign your site a numeric value. Some people like it because it is an absolute value, while others dislike it. If you choose to use this tool, feel free to include it in your ranking analysis.
We will not be discussing it here because with such a broad comparison base, it is very hard to say what is and is not a good number for any given site. Since only a few sites consider every other site on the web as direct competition, you may not find this data to be of much use in a practical analysis.
Now that we have gotten that out of the way, we can look at the factors that may have resulted in your ranking, so that you can begin to understand why you got that ranking and tweak your results.
Get a look at the actual keywords for your site; that way, you can see how people are finding your site. First we will use a tool to look at the words that your site is showing to the world.
Make your way to a solid tool for keyword analysis. One choice is sedkeywordanalysis.com.
Enter your URL and any other fields that you think are important.
Run the analysis and make note of the results.
Now we can look at which ones are attracting your visitors. This is the place where your website analysis tool will come in handy. It will give you a look at which words are drawing in visitors and encouraging clicks.
This way, you can see not only how your expectations are matching up to reality, but how users are finding your site. That way, you can be sure that your SEO plan is not trying to swim against the tide. You can also use this data to figure out if you need to focus on more specific or broader keywords to round out the package.
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