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HOW TO

Getting Your True Ranking: Going Beyond Google
By: Katie Gatto
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    2010-03-19

    Table of Contents:
  • Getting Your True Ranking: Going Beyond Google
  • Checking Your Engine Placements
  • Taking a Closer Look
  • Checking Your Links

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    Getting Your True Ranking: Going Beyond Google - Checking Your Engine Placements


    (Page 2 of 4 )

    The first step in our journey is finding out where you stand with the search engines. That may sound hard, since engines keep the algorithms as secret as possible, but for our purposes the results are all that we need -- no complicated guess work and no worries.  It's just a straightforward process of collecting and recording data. 

    Step 1: Choose your keywords

    All searches are based on keywords, so you need to choose yours before you search. Ideally, if you are not starting out, you will have a list of words already ready to go. If, however, you are new to this process, you will need to choose a set of words that define your site. These are words that you would make an end user pleased to find your site. Once you have your list, we can move on to the next step. 

    Step 2: Choose your engines

    Now that you have your words, you are going to have to choose your search engines. This can be challenging if you can only think of a few engines, so here is a more complete list, in no particular order: Google, Bing, Yahoo, Altavista, cvil, excite, go, hotbot, all the web, galaxy, AOL, Lycos, giga blast, alexa, amatomu, bloglines, blog scope, ice rocket, sphere, technorati, ask me now, fast zylab, chachi, mahalo, wink, trexy. 

    Step 3: Run your search on each engine to get the results

    Your job is to see where you fall on each keyword. This process will take a bit of time, but be ready to put it all together and compare. If you are pressed for time, you should be ready to choose a group of key engines -- say 10. 

    On the whole, you will have a set of results. Each keyword for each engine. If you have five words and 10 engines, then you will have 50 results to look at. The exact number that will satisfy you will depend on the stage of development your SEO program is in and the competitiveness of your keywords. By the time that you have all of your data, you will know if you are happy with your results.

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