Getting Your True Ranking: Going Beyond Google
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Knowing exactly where you stand with your site is an important part of SEO, no matter where you are in the process. But how do you find out what that is? Keep reading.
If you are just starting out with your site, knowing where you stand will give you a way to compare any progress that you make in the future. If you have already begun the SEO process, then it will give you a way to track the effectiveness of your campaign. If you think that you are done with your SEO work, then you will be able to see if you are losing your ability to be effective, so that you can restart your campaign. Of course, in order to get a full look at your SEO, you need to know what your true ranking is, because without that you are going to be measuring inaccurately.
Many people think that getting a true ranking is all about your Google ranking. Sadly, they are mistaken. While Google may be a part of your total ranking, it is not the sum total, for a few reasons:
Google is not, by far, the only search engine that potential visitors to your site will use. By neglecting these engines, you will lose out on traffic.
Many users will find your site via links on other sites or blogs instead of via a direct search.
When dealing with a niche, especially a highly competitive one, getting solid rankings in a specialty engine can help you to gain repeat visitors.
Some people will get information from your site without direct visits via an RSS or Twitter feed. Converting these users could mean a large traffic boost.
The number of repeat visitors is an important SEO metric. It becomes mission critical if you plan to use the metrics to sell ad space to companies.
Now that we know why we should look beyond the Google ranking, we can begin to look at how to figure things out. The process will require some leg work, but in the end it will be well worth it.
Before we begin, be aware that this method assumes that you have had some kind of website visitor tracking/analytics software running on your site for at least a month. If you do not, then consider either installing one and waiting to do the analysis, or modifying your analysis to suit the metrics that you have available to you at this moment in time.
Even without the website visitor tracking software, you will still be able to draw some important data about your site from the process. Now we can begin with seeing where your site is in the engine rankings.
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