by Saqib Ali
I don’t want to waste time on convincing you about use of autoresponders.
It is proven beyond doubt that 80% prospects purchase on 7th or 8th contact.
But no marketer supports use of Free autoresponder services.
Reasons start from your competitors’ ads in your email messages and end your subscribers into scams. The paid solutions with powerful capabilities beat costs but newbies can’t afford them.
Recently a unique subscribers’ specific Free autoresponder service has been introduced by Carlos Gracia at: http://www.1stonlinebusiness.com/wealth/wslart.htm
. I have just started its use but observed it full of benefits. No Advertisements
These are ad-Free autoresponders.
Your subscribers shall no more be distracted to your competitors. You are not required even to promote “Wealthy Secrets” newsletter to use this Free service for your own products. AUTOMATION
Most of the paid/ Free autoresponder solutions allow your visitors to subscribe and unsubscribe automatically. It is minimum requirement but you need much more to put your entire business on autopilot.
“Wealthy Secrets” autoresponders outperform many paid services in this regard. Promoting 7 Products a Week without Multiple Messages
Generally, you can send out your email messages automatically after fix number of days. If you are promoting more than one product, many of your subscribers shall receive multiple promotions on a single day.
The Free service allows you to fix intervals between outgoing email messages either by names or by number of days. You can set your autoresponders in a way that even if you 7 products in a day, your
subscribers shall receive only one message a day. (Warning: I don't suggest you to promote so many products at a time.)
Secondly, Mark Joyner has scientifically proved in his book “The Confidential Internet Intelligence Manuscript” that some days are the best and others the worst for email marketing. (You can download
the manuscript Free by joining “Wealthy Secrets” newsletter at: http://www.1stonlinebusiness.com/wealth/wslart.htm
If your service allows you to fix intervals by numbers alone, many of your subscribers shall receive your best messages on the worst day of the week. However, with this Free service you can avoid this problem
permanently. Moving Purchasers to Customers’ list Automatically
More than 80% of your subscribers purchase before your follow up letters end. But if they continue to receive promotional material even after their purchase, you are going to lose them very soon.
You need to move them from prospects’ list to the customers’ list. If you think that you can do it manually, you are wrong. It is time consuming and mostly untimely to delete their subscription from one autoresponder and add to a new list. Then you lose any protection against spam complaint if you do this operation manually.
“Wealthy Secrets” autoresponders allow you to move your prospects to the customers’ list automatically.
Carlos has described in details, how you can convert your customers to loyal customers in his “Answer to Money, Time and Traffic”. (Download this super guide Free by sending an email to firstname.lastname@example.org?subject=TRAart
By using this feature of this Free service, you can do everything on autopilot. Handling your Un-Moved Subscribers
How many follow up letters you can write for one product?
They can’t be unlimited.
One day comes when many of your subscribers complete
reading whole series but are still unmoved.
What to do with them?
Most of the autoresponder services provide no solution. However, “Wealthy Secrets” newsletter provides automatic handling of leads.
1- You can start another promotion to that particular list.
2- You can re-start the old promotion to get better results.
3- You can add more messages to be delivered automatically.
4- You can make them inactive for a short time.
5- You can flag to distinct them from other subscribers.
Whatever you like, it is just matter of a few clicks. Automatically Handling Duplications
Most of the autoresponders either don’t allow duplicate subscriptions or you are unable to handle them when you want to send unique email message to the whole list.
“Wealthy Secrets” autoresponders allow you to decide what option you like the most. You can allow or disallow duplications. However, if you permit visitors to subscribe again and again, you can de-duplicate them automatically. Automatically Changing Content for Different subscribers
Personalization of email messages with names is no more a reason to purchase or even use a Free autoresponder service. You need a service which can alter the content dynamically from message to message.
Suppose you want to announce in your 5th message that whoever shall purchase before midnight of a ‘Jan 1, 2004’, you shall provide him special discount or exclusive bonus.
This date can’t be the same for all subscribers joining on different dates. This kind of automation is rare or you have to pay heavy charges every month.
The “Wealthy Secrets” autoresponders allow you to change dynamic contents in each follow up letter Free. Personalization
It is another area where most of the paid services badly fail.
They allow you to personalize your outgoing messages with first name, last name, email address and 2-3 custom fields. Many times you shall want more control over your outgoing messages but you will find no solution.
The “Wealthy Secrets” newsletter provides you this control over your marketing campaign. You can use as many customized fields as you like for future marketing automation. Sending Your Messages in HTML or Text Formats
This feature is generally available with all paid autoresponders. However, most of them allow you to decide in which format your subscribers should receive your email messages.
What a nonsense!
How can you decide which format I like and in which format my email client can read your email messages?
The “Wealthy Secrets” autoresponders allow your subscribers to decide in which format they want to receive your email messages. They will decide what do they like and how their client email program deals
with different formats. Tracking Your Subscribers
It is the most important area in email marketing. But most of the autoresponders either provide no solution or you need to use some other service to track your advertisements.
“Wealthy Secrets” autoresponders allow you to track your subscribers.
• How many people joined a promotion from your own opt-in list?
• How many people joined your program from a particular advertisement?
• How many people joined you from your website?
• How many people joined you from your popups?
• How many people joined you from Safelists, ezines, start-pages etc?
If you combine link-tracking tool (Free for subscribers), you can get the following stats as well:
• How many people visited a page or website from a particular advertisement?
• How many people opened your autoresponder messages?
• How many people clicked links in your autoresponder messages?
• What is ratio between impressions and click thru?
If you can use the both Free tools imaginatively, you can track any campaign to get 100% stats about any subscriber. EZINE PUBLISHING
Almost all paid autoresponder services allow you to publish your weekly, bi-weekly or monthly magazine. But many of them restrict your ezine either by size or number of email messages.
The “Wealthy Secrets” newsletter allows you to:
• Publish as many ezines as you like.
• Publish different ezines to different lists.
• Publish different ezines to different groups in the same list.
• Schedule your ezine for the coming weeks and go on tension Free vacations.
This is the Free autoresponder service which gives you more control over your marketing campaigns than many paid services can do. But it is just a brief review of one tool that Carlos provides to his subscribers.
Visit to find more…. http://www.1stonlinebusiness.com/wealth/wslart.htm
-------------------About the Author---------------------
Saqib Ali publishes weekly electronic magazine for home based business owners. Visit http://www.1stonlinebusiness.com or send an email to email@example.com?subject=TRAart
to subscribe "The Homebizine" and download “Answer to Money, Time and Traffic” *Absolutely Free*. Also download bonuses of $125.00 free.
IMPORTANT NOTE FOR PUBLISHERS:
Feel free to reprint this article at your website or in your ezine. In return, simply include the short "about the author" byline above.
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
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