Flash, SEO and Optimization - How To Properly Use Flash On Your Websites - Some other recommendations...
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Some other recommendations:
Don’t use the flash to tell the story, use it to enhance the story. If you are trying to sell a product, leave the important information in the HTML of the page, but use the flash to emphasize the product by either displaying it, or pointing out the benefits. your flash should be complementary and not too overwhelming.
Finally, did you know you can also externalize the code required to display the flash? This is something that can help improve page load times which could improve spiderability.
Using a technique similar to one I described in the externalizing JavaScript article, you can externalize the code used to render the flash. You can use the same code used to create a drop down box via JavaScript to externalize the flash code (using the document.write code and embedding the HTML needed to display the flash there).
As you can see, based on this article, is that flash isn’t all that bad, provided its used properly. That means it shouldn’t be too overpowering or occupy too much of the page. It should be complementary to the message the page is intending to give, and should be located in places that people will look at, and not in places normally associated with advertising.
If you follow these simple rules, your flash can become an essential selling point to your site. One which could provide your customers the little push they need to move from browsers to buyers.
About The Author
Rob Sullivan - SEO Specialist and Internet Marketing Consultant. Any reproduction of this article needs to have an html link pointing to http://www.textlinkbrokers.com.
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