Flash, SEO and Optimization - How To Properly Use Flash On Your Websites - Flash has been...
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Flash has been around for some time now and while it is pretty (for lack of a better word) it can seriously hinder a websites ability to position well in the search engines. This is because most search crawlers can not see nor effectively index flash or its contents. Therefore anything contained within the flash, including page content or more importantly site navigation, is invisible to them.
Yet flash does have it’s good points as well. As I mentioned above, it can turn an otherwise bland looking site into something unique and refreshing. So the question becomes – where does one balance the need for search engine indexability with the need for impressing customers?
Well here’s a rule of thumb for you – less is better.
Less flash occupying the page is better, as well as having as little content embedded within it as possible. Further, where the flash appears on the page can have an impact on its ability to deliver the intended message.
Let’s have a quick survey – how many of you, upon coming to a site, tune out the top 1/5 of the page, and even a couple inches on the right of the page – especially if you see flashing or movement?
Just as I suspected, most of you. I do it too. And we do this because these are the places we typically see banner ads, therefore we associate that space on many sites with advertising and tune it out.
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