Duplication is The Name of the Game
by Jennifer Stewart
There's a quiz-games show that's popular in a number of countries
at the moment - it's called, "Who Wants to Be a Millionaire?"
Single contestants answer a series of questions and the prize
money simply doubles in each round. The first question is worth
$1,000, the next $2,000, then $4,000 and so on - in just eleven
rounds, $1,000 becomes $1,000,000!
* They round this down from $128,000 so that the final prize is
an even million.
This shows the awesome power of duplication - just by doubling
each figure, you can reach one million in only eleven steps.
Think of how you can use this in your business - you represent
the original prize of $1,000; you tell just two people about your
product, they each tell two people and so on. It will only take
eleven steps for your business to explode in the same way as
the prize money on the quiz show.
Everyone knows more than two people - make it your part of your
daily routine to tell at least two people every day about your
business or product. Then you can set the whole process in
motion every single day!
There are numerous opportunities in a day to chat to people,
although there will be certain days when you come into contact
with more people - perhaps you play squash or touch footy one
night - you'll meet more people on these occasions than the
nights you sit at home.
Here are some random thoughts to get you started - these are
occasions when you can strike up a conversation with people you
happen to be with:
- Waiting for trains, buses, taxis - we humans are a gregarious
lot, we like talking to each other and finding out what others
are doing and thinking. Talk about what you do, if the other
person shows an interest, ask for a phone number or offer yours,
so you can follow up.
- In supermarket check out lines, waiting in bank queues, lining
up to buy tickets for the movies etc
- When collecting your children from music practice, basketball
training, ballet classes etc
- After playing or coaching any sport
- At football, tennis etc games - chat to those sitting next to
These are all people you either don't know, or people you don't
know very well - now think of the people you do know:
- Work mates and colleagues
- Parents of your children's friends
- Old school friends
- People you play sport with
- Fellow enthusiasts or hobbyists
- People who do volunteer work for the same charity or school
- Members of your own church
- Those who provide professional services for you (dentist,
doctor, accountant etc)
- Those who provide other services (mechanic, gardener, cleaner,
window washer etc)
- Shop-keepers you deal with regularly (butcher, baker etc)
- Owners of other businesses you patronise (hardware store,
computers, dress shops etc)
When you think about it - you have a ready-made network of
potential buyers for your product or service. These are people
who already know you and with whom you have established
credibility - these are also the ideal people to enlist to help
you tell others about your business.
Referrals are the proven way to do business - encourage everyone
you know to either buy your product or to refer their friends.
Remember, duplication is the name of the game!
Jennifer Stewart has had her own Internet-based business since
1998 and has clients from every continent (except Antarctica!)
Find out how to set up your own home based business: mailto:sky101@GetResponse.com?subject=REF009
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