How To

  Homes arrow How To arrow Determining Your Websites “Validation” Point:...
 Webmaster Tools
 
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML to PHP 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
 
Password Strength
 
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
 
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
Support 
 USERNAME
 
 PASSWORD
 
 
  >>> SIGN UP!  
  Lost Password? 
HOW TO

Determining Your Websites “Validation” Point: How
By: Developer Shed
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating:  stars stars stars stars stars / 0
    2003-10-22

    Table of Contents:

    Rate this Article: Poor Best 
      ADD THIS ARTICLE TO:
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article
     
     

    SEARCH DEV MECHANIC

    TOOLS YOU CAN USE

    advertisement

    Determining Your Websites “Validation” Point: How
    by Pete Prestipino

    Most unsuccessful webmasters/site owners spend thousands of dollars on design, development, marketing/promotions, optimization and advertising with out giving any thought to whether they would trust their own site when it comes to buying products or services online or even sharing information with that site.

    If you aren’t getting the return on investment that you set out to attain, consider determining your web businesses Validation Point - the degree that a user believes your message and the point at which they are ready to trust you enough to take you up on your unique proposition. By understanding some very basic principles about human behavior we can learn what it takes to become “valid” in the eyes of prospects.


    ----------------------------------------------------------------

    How do Users Find You?
    Surfers tend to trust websites that they find nearer the top of search return lists or through respected site that they are familiar with.

    Traditional Search Engines:
    Since premium placement in search engines is difficult (if not in some cases impossible) to attain, sites that appear in the 20th, 30th, or even 1000th spot really have to make an extended effort to show not only that their products are of equal or greater value but that their business meets or exceeds the visitors expectations.

    Standard Link Referrals:
    Traffic sent from other websites is also a valuable commodity. When webmasters or site owners believe enough in what you offer to feature your site in their newsletter or within their Web pages, you build credibility and trust in the eyes of prospects. By building your overall Internet popularity, your reputation will precede you as a business that offers premium products, services or information.

    Are You Real, Virtual or Both?
    While e-commerce technology has come a long way since its first implementation, most people still would prefer to make purchases in person or at least speak with someone on the phone. This gives the prospect the sense they are receiving personal attention. Since sites that offer addresses and phone numbers typically perform on a higher level, it is important to express to visitors critical information such as details about the company, contact information and easy to understand privacy policies. These are important parts of a website because open system almost always outperform closed ones. Who would you trust more: the person selling watches from a storefront or the one selling them front the trunk of their car?

    Do others find you Trustworthy?
    One of the most profound mistakes web site owners and managers make is not proving their trustworthiness to their visitors. Sites that sell successfully online realize the importance of earning visitors' trust through a policy of open communication. By providing secure billing pages and explaining and abiding by the content within your sites' privacy policies, earning trust with prospects becomes exponentially simpler.

    Finding the secret to being trustworthy is more simple that most people think. By being what users expect you to be (honest, truthful, reliable, dependable) you increase the chances that you will earn visitors trust. The next time you look at your site, ask yourself, "Do I trust this business?"


    ----------------------------------------------------------------

    If you think your website could use third party validation to build trust with your prospects, sign up at ValidatedSite.com.
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

    More How To Articles
    More By Developer Shed

       

    HOW TO ARTICLES

    - Traffic Down One Month? Don`t Panic
    - How to Handle Fake Reviews
    - Facebook Game Update Tweaks
    - Facebook Profile Tweaks
    - How To Download Your Facebook Profile
    - Facebook Tips for Hiding Your Friends List
    - Facebook Tips to Avoid Unwanted Friend Reque...
    - Blog Contests: Do it Right
    - Simple Technique for Memorable Headlines
    - Understanding Your Analytics Results
    - Your Guide to Creating Quality Back Links
    - Getting Your True Ranking: Going Beyond Goog...
    - Optimizing for Google
    - The Right Way to Build Reciprocal Links
    - Monetization: How Not to Put Multiple Ad Ven...

    Developer Shed Affiliates

     



    © 2003-2018 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap