How To

  Homes arrow How To arrow Copywriting Successes and Failures: A Compari...
 Webmaster Tools
 
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML to PHP 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
 
Password Strength
 
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
 
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
Support 
 USERNAME
 
 PASSWORD
 
 
  >>> SIGN UP!  
  Lost Password? 
HOW TO

Copywriting Successes and Failures: A Comparison Of the Good and Bad
By: Developer Shed
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating:  stars stars stars stars stars / 0
    2003-08-09

    Table of Contents:

    Rate this Article: Poor Best 
      ADD THIS ARTICLE TO:
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article
     
     

    SEARCH DEV MECHANIC

    TOOLS YOU CAN USE

    advertisement

    Copywriting Successes and Failures: A Comparison Of the Good and Bad

    It's about 7:00am and time to start my day. While my exact routine varies, one of the first things I always do is check email. As the flood rolls in, I have my finger poised on the delete button... aimed and ready to fire. But then something catches my eye.

    On this morning, I decided to take a closer look at one email in particular. That led me to also lend a critical eye to some other ads as well. So below, I'll give you my evaluation of a few of the many email ads I've received... which ones got my attention, which ones I just rolled my eyes at... and why.

    Attention Getter

    Here's one that is well targeted, indeed! The headline read: "Inquiry About Becoming An Affiliate." That got my attention because my copywriting course does have an affiliate program. I'm always interested in adding new affiliates to the group. So I read on.

    Part of the message is below:

    Good morning. I would like to inquire about possibly working with you and your company on an affiliate basis.

    My company maintains a fresh, 100%, opt-in email database exceeding 15,000,000 qualified consumers. These consumers have specifically requested to receive purchase information regarding your product(s) or service(s).

    If you're interested, I would be glad to speak with you about a cost-per-action (CPA) email campaign that WILL make additional sales and generate alternative revenue.

    While the generic line about my product(s) or service(s) let me know immediately that this was a "canned" ad, it still gave me something to think about. Did I respond? Yes! Why? If I could get the copywriting course in front of over 15,000,000, and pay the same affiliate commission I was paying anyway, what would I have to lose?

    Rolling My Eyes

    However, among the pile of emails were some real duds. I must get 10 of these ridiculous emails a week. You've no doubt seen them, too. They say something like "I joined this program a few months ago and promptly forgot about it." Oh please!

    Why did I roll my eyes at this one? While it started off good, it wasn't punchy enough to get me to respond right away. That's no major crime. It often takes repeated exposure of the same message to get a good response. But... when you get the exact same message from several different people 3 or 4 times a day - you find out quickly that this is an overused ad, not a personal recommendation.

    Then there are the ads that are just extremely targeted <sarcastic smile>. A few headline examples are:

    Karon, FREE 30-Day Sample of HGH - One problem with this is that I don't need Human Growth Hormone. The other problem is that clicking the email launches one of those automatic scripts that take you directly to the site. Something I personally can't stand! I also get at least 3 of these annoying things a day. With me, chances are that if the ad pops up a screen when I click it, I delete the thing before the screen even finishing loading.

    Health Discovery! No Diet! No Exercise! - All the exclamation points immediately let me know that this is a hard sell scam. Not to mention, I have trouble keeping weight ON... not off. <Don't sneer... I had nothing to do with it.> This one was deleted without reading any further due to simple irrelevance.

    Approved and Ready! - The copy of this ad simply stated: "Your home refinance loan is approved! To get your approved amount, go here." Hmmm... if memory serves me correctly, I never applied for a home loan. Click!

    As you can see, all of my first impressions were based on the subject line. Other factors in the ad copy contributed to my final decision about whether to look into the offer. The subject line, however, was the single playing card as to whether I would read ANY of the copy.

    Final notes: put the majority of your time into developing your subject line. Then test, test, test to get the best results. Also, make very, VERY sure your mailing list is targeted. With all the options today for segmenting lists, you have the luxury to email your ads to a group much more specific than "women over 30." The more targeted you can get, the better your response will be.

    Most buying decisions are emotional. Your ad copy should be, too! Karon is Owner and President of KT & Associates who offers targeted copywriting, copy editing & article writing services. Subscribe to KT & Associates' Ezine "Business Essentials" at join-businessessentials@lyris1.listenvoy.com visit her site at http://www.ktamarketing.com or learn to write your own powerful copy at http://www.copywritingcourse.com


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

    More How To Articles
    More By Developer Shed

       

    HOW TO ARTICLES

    - Traffic Down One Month? Don`t Panic
    - How to Handle Fake Reviews
    - Facebook Game Update Tweaks
    - Facebook Profile Tweaks
    - How To Download Your Facebook Profile
    - Facebook Tips for Hiding Your Friends List
    - Facebook Tips to Avoid Unwanted Friend Reque...
    - Blog Contests: Do it Right
    - Simple Technique for Memorable Headlines
    - Understanding Your Analytics Results
    - Your Guide to Creating Quality Back Links
    - Getting Your True Ranking: Going Beyond Goog...
    - Optimizing for Google
    - The Right Way to Build Reciprocal Links
    - Monetization: How Not to Put Multiple Ad Ven...

    Developer Shed Affiliates

     



    © 2003-2018 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap