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HOW TO

Autoresponders Are a Publishers Best Friend
By: Developer Shed
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    2004-03-16

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    Autoresponders Are a Publishers Best Friend
    by Bill Platt

    How many times have you subscribed to a new ezine, and then
    when the first issue of the ezine arrived, you were scratching
    your head as to how your email address ended up on the list?
    Our lives are often so tedious that little details often slip
    right from our memory.

    The point is this. If it happens to you, you can rest assured
    that others have the same experience as well.

    Sometimes when this happens to us, we just unsubscribe from the
    list after that first issue. We cannot remember what compelled
    us to subscribe in the first place, and the first issue of the
    ezine does little to rekindle our initial enthusiasm for the
    ezine.

    As publishers, autoresponders can serve us well. When used
    correctly, autoresponders can strike while the iron is hot,
    cementing the subscription for the new subscriber.

    If your ezine has been around for a while, or only for a
    few issues, seriously consider taking the time to compile
    a *Best Of* issue.

    Be certain to list subscription instructions near the top of
    your *Best Of* issue, and also ask people to forward it to
    their friends.

    Your *Best Of* issue should be placed into an autoresponder
    email address, and then given away at every opportunity. The
    moment the issue is ready, you can notify your subscribers of
    the existence of the issue. In the ezine information area of
    each issue, you can also remind subscribers that the *Best Of*
    is available at such-and-such email address. Ironically, some
    of your subscribers will download your *Best Of* several times.


    The most important reason for building the *Best Of* issue is
    not for the benefit of your current subscribers, though most
    of them will appreciate your making it available to them. The
    best reason to implement the *Best Of* autoresponder is for
    your new subscribers!

    When someone subscribes to your ezine, they will receive their
    *Welcome to My Ezine* notice. As they are reading the *Welcome*
    message, their enthusiasm is bubbling over. Waiting for that
    first issue will be tough unless there is an invitation to
    receive their first issue NOW.

    In your *Welcome* message, you should let them know that if
    they would like to get started right away reading your ezine,
    then they should send a blank email to your autoresponder
    address for the *Best Of* issue.

    New subscribers will gorge themselves on your *Best Of* issue,
    and they will remember your ezine when the first new issue
    arrives in their mailbox. If the *Best Of* issue was precisely
    what they were looking for, you can rest assured that they will
    eagerly open each subsequent issue of your ezine, with delight
    in their hearts.

    If you do not have the ability to set up autoresponders on your
    own domain, one company that offers a free autoresponder service
    is: http://sendfree.com/

    If you take the time now to implement the *Best Of*
    autoresponder, the rewards will most certainly be long-lasting.
    Remember, the best time to get a new subscriber to fall in love
    with your ezine is when their interest is the highest --- at
    the very moment they subscribe to your ezine.



    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

    Bill Platt owns http://thePhantomWriters.com . Do you need
    free content for your website or ezine? Our archives deliver
    more than 300 free-reprint articles available for your use.
    http://content.thePhantomWriters.com . Do you write your own
    articles? Let us distribute them for you to our network of 6000+
    publishers & webmasters http://thePhantomWriters.com/distribution
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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