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Ask Questions to Get the Sale
By: Developer Shed
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    Ask Questions to Get the Sale
    by Kevin Nunley

    A friend of mine is an excellent sales person. Even though
    he has a management job, the company finds reasons to
    keep him in the field talking with prospects and customers.
    His close rate is around 80 to 90 percent.

    "What is your trick for always getting the sale?" I asked.

    Ted smiled and said, "I just ask questions." He told about
    starting as an insurance salesman years ago.

    "My career was going nowhere. I tried this close, that
    close, and nothing seemed to work." Finally Ted threw up
    his hands and just started talking with people.

    "I would ask them questions. When I found something
    they were interested in, I would ask more questions about
    that," Ted said.

    Eventually, when he had figured out precisely what the
    customer was most concerned about, he offered his product
    and service as the solution to their problem.

    "People love to talk about themselves. Keep asking
    questions and you will get the sale. It's really that simple,"
    Ted said. (See Ted's site at

    Kevin Nunley provides marketing advice and copy writing for businesses and organizations. Read all his money-saving marketing tips at Reach him at or (801)253-4536.

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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