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HOW TO

An SEO Glossary for Beginners
By: Katie Gatto
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    2009-11-11

    Table of Contents:
  • An SEO Glossary for Beginners
  • The SEO Glossary
  • CPA, CPC and more
  • Link bait, Mirrors and more

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    An SEO Glossary for Beginners - Link bait, Mirrors and more


    (Page 4 of 4 )

     

    Link bait

    Link bait is content that has been written only for the purpose of gaining more links and the new traffic that comes with it. It is not organic content that has been written for the benefit of the reader, but it is content that is written only for the links.

    Mirror

    In this setting, a mirror is not that different from the ones you are used to at home. It is a near identical duplicate or a website or a page. Mirrors are commonly used by people who are trying to target a different keywords for the same content. The idea of using a mirror site is a violation of the Terms Of Service of most search engines. It could be grounds for banning on some of the search engines.

    Organic Search

    These are the search results that come up in the search engine. They are not paid advertisements, which you sometimes see on the sides or tops of engine pages. These results are based on the indexing within a search engine. These are the places that you want you site to show up.

    Reciprocal Links

    Please see the entry on Link Exchanges. These are two terms for the exact same concept.

    SEM

    This stands for Search Engine Marketing. It is the act of marketing a website in the search engines. This rather vague term covers a range of strategies that are designed to improve a site's rank in organic listings, buy a site a spot in paid listings or anything else that is designed to make your rankings go up.

    SEO

    This term stands for Search Engine Optimization, and it is what we are talking about. In general it makes reference to any act of altering a web site so that it does well in organic listings of search engines.

    SERP

    This term stands for Search Engine Results Page/Positioning. This refers to the organic listings that are given for a query. The paid listings are not included at all.

    Sitewide

    A sitewide link is a link that is found on all pages on your site. It is usually something like a footer or a link on a menu which exists on every page within your website. They do not usually count for much in terms of SEO.

    Stop Word

    Stop words are words that are ignored by search engines while they are indexing pages. These are usually words like "and," "or" and "the."

    White Hat SEO

    This term refers to the use of good and accepted practices that can give your site higher rankings and the associated benefits.

    There you have it. You've taken your first step to becoming an expert in all things SEO and creating a new hot spot on the web. Now you can try out your new found knowledge.


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.
       

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