An SEO Glossary for Beginners - Link bait, Mirrors and more
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Link bait is content that has been written only for the purpose of gaining more links and the new traffic that comes with it. It is not organic content that has been written for the benefit of the reader, but it is content that is written only for the links.
In this setting, a mirror is not that different from the ones you are used to at home. It is a near identical duplicate or a website or a page. Mirrors are commonly used by people who are trying to target a different keywords for the same content. The idea of using a mirror site is a violation of the Terms Of Service of most search engines. It could be grounds for banning on some of the search engines.
These are the search results that come up in the search engine. They are not paid advertisements, which you sometimes see on the sides or tops of engine pages. These results are based on the indexing within a search engine. These are the places that you want you site to show up.
Please see the entry on Link Exchanges. These are two terms for the exact same concept.
This stands for Search Engine Marketing. It is the act of marketing a website in the search engines. This rather vague term covers a range of strategies that are designed to improve a site's rank in organic listings, buy a site a spot in paid listings or anything else that is designed to make your rankings go up.
This term stands for Search Engine Optimization, and it is what we are talking about. In general it makes reference to any act of altering a web site so that it does well in organic listings of search engines.
This term stands for Search Engine Results Page/Positioning. This refers to the organic listings that are given for a query. The paid listings are not included at all.
A sitewide link is a link that is found on all pages on your site. It is usually something like a footer or a link on a menu which exists on every page within your website. They do not usually count for much in terms of SEO.
Stop words are words that are ignored by search engines while they are indexing pages. These are usually words like "and," "or" and "the."
White Hat SEO
This term refers to the use of good and accepted practices that can give your site higher rankings and the associated benefits.
There you have it. You've taken your first step to becoming an expert in all things SEO and creating a new hot spot on the web. Now you can try out your new found knowledge.
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