An SEO Glossary for Beginners - CPA, CPC and more
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This stands for Cost Per Acquisition. Basically it is a fee that is paid to an affiliate marketer for driving a particular action or event on a website.
This stands for Cost Per Click. It is a method of calculating how much a site owner will be paid for advertising. The rate is per each click.
A hard-to-enter market online. They have a very set group of end users. Competition in these areas is fierce, and they are tough to rank in. It is also worth mentioning that the price paid per click is high for AdSense advertisements in these areas.
Links that are made, not to your main URL, but to an individual page on your site or specific post on your blog.
This is content that is always useful. As opposed to news, which in time becomes stale, evergreen content will never go stale. It is usually encyclopedic, wiki-like, informational, or "how to" in nature.
Keywords are words which are used in search engine queries. They are the words that your end users will use when they find the site.
Keyword stuffing is a bad idea. It refers to the practice of adding superfluous keywords to a web page. The words are added only to attract the attention of the search engines and have no use for human visitors. The words may or may not be visible to human visitors.
The number of keywords that you have on a site. Usually expressed per 100 words.
Long tail/Short tail
Long tail keywords are keywords used by Google that have multiple words or phrases in them. They usually are not a single word. They generally do not generate as much traffic, but are easier to rank for because you have less competition for the spaces. A short tail keyword is much harder to rank for, but it will get you a lot more traffic if you can make it to the top. They are usually one or two words. Searchers use them to search with very often.
A link exchange, which is also known as a link swap, is used between two webmasters to share traffic. It is a bit of tit for tat -- if you give a web master a link, and they give you one back, then that is known as a link exchange. They can lower your ranking if they are done with a less-than-reputable site. Of course, many sites of note will not do this.
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