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HOW TO

An SEO Glossary for Beginners
By: Katie Gatto
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    2009-11-11

    Table of Contents:
  • An SEO Glossary for Beginners
  • The SEO Glossary
  • CPA, CPC and more
  • Link bait, Mirrors and more

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    301 Redirect 

    This is a method of redirecting an old web page to a new spot, either on your site or on another site. When you get a message that tells you that a site has moved, and to alter your bookmark, then you have a 301 error message. 

    307 Redirect  

    This is a temporary redirect. In this case the the requested resource resides, temporarily (not moved forever) at a different URL. Since the redirection MAY be altered on occasion, the client SHOULD continue to use the Request-URI for future requests. 

    Anchor Text 

    Anchor text refers to the visible text for a hyperlink. If you see a site link that shows the text, and not the link, then you have found the anchor text.  

    Backlink 

    A backlink is a link that comes from one website. It points to a second website. This kind of link can be very valuable to you as a budding SEO, as they can raise your ranking.  

    Bad Neighborhood 

    A bad neighborhood, just like the ones in the real world, is a "bad area" of the web -- in this case, one that has been penalized by Google. Usually, this area has earned a penalty because it has taken part in dubious linking strategies or things like cloaking. Unlike other areas, getting links to and from these sites can lower your rankings. They can even get you banned. Be very careful.  

    Black Hat SEO 

    Black hat refers to the people who use less-than-ethical methods to boost the rankings of their site. This could include buying links, or creating spam pages. 

    Black Hole

    A black hole site is created when a site with high rankings, usually a large tier 1 Google pageranked site, stops providing outbound links. Since they try to keep everything within the borders of their site, they act in the same way a physical black hole does. Things come in, but they donít come out. If a source is needed, another page is provided on the site for the citation. One good example of this kind of site is Wikipedia.

    Bot

    A bot is a program that is written to scour the web automatically. While they can be enlisted for various reasons, they are most commonly used for indexing in search engines and sadly for spammers.

    CAPTCHA

    This is an acronym that stands for Completely Automated Public Turing Tests to Tell Computers and Humans Apart. It is the section of a site where you have to put in a word in order to verify that you are a human being and not another machine.

    Cloaking

    Cloaking is the technique of serving a different page to a search engine spider than what a human visitor sees. It is a bait-and-switch tactic that makes an engine think that they are sending an end user to a useful site when in fact they are usually getting spam.

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