Add Value to Your User's Experiences - Add Profits to Your Bottom Line
by Bill Platt
As a webmaster, you are likely searching for ways to make more
money from your website. The truth is that if you have been
online for any amount of time, you have learned that you always
need to be on the prowl for new information to help you to be
more successful, and you always need to keep one eye open
looking for new ways to add more dollars to your bottom line.
That is likely why you are reading this article today. You are
hoping that I might be able to share some small tidbit or jewel
of information that might help take you and your business to the
next level. I hope that I will be able to meet your expectations.
Many webmasters have found that there are a few key programs
they can offer on their sites for which they can honestly expect
to make a few extra dollars, a few hundred extra dollars, and in
some cases, a few thousand extra dollars every month.
The trick to making additional income from third-party programs
is to carefully select programs that are relevant to your site
visitors, while insuring that the program you promote does not
directly compete with your own offerings.
DELIVER ADDED VALUE
If you are giving something to your visitors that they will
find useful, above and beyond your normal offerings --- that
is considered an *added value* item. Not only will it give your
customers something they appreciate, it will help them grow
closer to you as a business owner. This is helpful in
accelerating the trust level that your customers have with you
and your business --- which can only serve you well over the
long term. By building this foundation of trust, your visitors
will come back to your site and buy from you again --- because
they know that they can trust you to treat them well.
On the web, more so than in brick-and-mortar, the trust factor
is the most important hurdle that the small business owner must
overcome with his potential customers. There are so many scams
and rip-offs on the web, that an honest soul is especially
TARGET YOUR OFFERINGS
As I had mentioned before, it is important to select your
*added value* offerings based on the interests of your web site
visitors. The closer your offerings are to the needs of your
target market, the more successful you will become selling your
added value products and services.
Here is a couple examples of Added Value offers to consider:
WORLD WIDE BRANDS
If you run a website that caters to online business people or
those who wish to start their own online business, a good
program to offer is the one from World Wide Brands. Their
primary product is the Drop-Ship Source Directory. This is a
member-only site that keeps the most complete and up-to-date
resource for finding wholesale companies that offer
drop-shipping of the products they sell. This program is
actually ideal for anyone who has an interest in operating
an Ebay business.
For those who are unaware, a drop-shipper is a wholesale company
who offers products to retailers. The neat thing is that you
can call them on the phone and place an order for a product by
credit card, and if the drop-shipper has your information on
hand, the drop-shipper will put the reseller's (your) company
name and address on the return label for the product delivery.
By using a drop-shipper, the small business does not have to be
concerned with carrying an inventory. Instead, they only have
to be concerned with product fulfillment.
World Wide Brands actually offers three programs: Drop Ship
Source Directory, Light Bulk Wholesale Directory, and Market
Research Wizard. All three programs offer a commission equal
to 25% of the purchase price for personal sales and a
commission of 10% for all sales generated by affiliates
who sign up under you.
If your website is concerned with self-improvement, self-esteem,
dating, relationships, love or marriage, then you could do very
well for yourself promoting the e-book, *How To Identify Your
Ernest Quansah, a Relationship Advisor and the founder of
*Soulmate Infoserve,* wrote *How To Identify Your Soulmate.*
He recently revised the text to include additional advice and
several worksheets. Now, each chapter has a questionnaire at
the end of it to help people personalize and internalize the
knowledge and advice shared in the book. This e-book is of such
high quality that it is now being prepared for print publication
as a hard cover book.
When asked about his the purpose of his e-book, this is what
Ernest had to say, *Love relationships are failing in an
alarming rate. In order to help as many people find happiness,
I have invested years researching love relationships. I wanted
to know why some relationships fail and others succeed.*
Ernest went on to say, *I have always desired to make a
difference in the lives of men and women out there in the
world, so that they can also find happiness in their love
No matter the specifics of the situation the reader may be in,
*How To Identify Your Soulmate* can assist people in their
quest to achieve success in their love relationships.
In conclusion, Ernest said, *I have compiled my finding into
an e-book that can be downloaded electronically. I would like
to extend an invitation to you to help me carry the message
contained in my book to the world.*
Ernest has provided two payment options for his e-book. One can
actually purchase *How To Identify Your Soulmate* using either
Clickbank or Clixgalore.
Webmasters who sign up for the Soulmate Infoserve Affiliate
Program will also earn a full 25% commission on all referred
sales of the e-book, *How To Identify Your Soulmate.*
Products and services, which are relevant to the people who
already visit your website and do not conflict or compete with
your current offerings, are ideally suited to allow you to
deliver ADDED VALUE offerings to your visitors.
Added Value offerings help you to build the trust level that
your visitors have with you, and they also help you add new
layers of profitability to your website.
In the end, you should always strive to prepare your ezine or
website to deliver more dollars from the same real estate. Added
Value, third-party affiliate programs are the perfect vehicles
to take you where you want to go. You can use the ones we have
mentioned above, or you can select from any of hundreds of other
Whatever affiliate programs you might select, make sure that
they meet the main criteria for selecting programs of this type.
Make sure they are relevant to the needs of your visitors, and
make sure they do not directly compete with your current
Bill Platt owns http://thePhantomWriters.com . Do you need
free content for your website or ezine? Our archives deliver
more than 525 free-reprint articles available for your use.
http://content.thePhantomWriters.com . Do you write your own
articles? Let us distribute them for you to our network of 6000+
publishers & webmasters http://thePhantomWriters.com/distribution
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