30 Client Referrals or More -- How to Get Them - Give clients a reason...
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4.Give clients a reason to share you with others. I believe in the 80/20 Rule when it comes to client referrals. It says that 80 percent of your clients utilize only about 20 percent of the services you have to offer. One way to counter this is by bundling current services as "value-added" extras—this shows appreciation for your current client relationship while simultaneously giving your clients more reason to suggest your services to others.
Remember, you want to introduce the subject of referrals with your clients without adversely affecting the relationship at all. You want to get near their damage verge, but you must never cross it. It's like stepping near thin ice—without ever falling through. Stay in the area where the relationship provides enough support for what you're saying—and don't overload it.
About the Author
Daryl T. Logullo is the Founder of Strategic Impact! a referral consultancy located in Vero Beach, Fla. He concentrates heavily on alliance and referral building strategies for today’s professional. Get a Free Report, “The Most Powerful Referral ‘Secret’ Ever Discovered,” instantly delivered at http://www.strategic-impact.com/Rule
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