26 Tips on How to be Safe in Your eBay Selling and Buying - Pointers in feedback...
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o) Pointers in feedback
Try to read the positive feedback as well as the negative. Read the way your seller responds to negative feedback as this will often give you an idea of how the seller will react if something goes badly wrong. If the seller is offering high value goods, be wary if their feedback has been built up quickly from low value purchases. Also, if the overall rating is good, but there are a disproportionate number of negatives in recent days/weeks, this might indicate the account has been taken over. Finally, be aware that feedback is not the guarantee it once was. Feedback can easily be manufactured. Also, if the user ID has been hijacked, you'll be reading the feedback of the original account owner, not the person with whom you're currently dealing!
p) Credit Card payment
For high value items, or for amounts of money you can't afford to lose, make sure you pay by credit card which has online fraud protection. This will give you some recourse if the seller is fraudulent. In this context, paying via PayPal is not the same. PayPal do have a buyer protection scheme, but there are criteria which the eBay auction has to satisfy in order to qualify. Even if the transaction qualifies, PayPal's standard protection currently has a maximum value of $1,000. Note that payment by debit card provides zero protection.
q) Address and Telephone check
Use the Ask the seller a question link, and request they email you with their address and telephone number. Any reputable seller will give you their address and telephone number. When you get the number, call it, and see if you get through to the genuine seller.
r) Keystroke capturing virus
This is a computer virus which you inadvertently download onto your PC. It's task is to capture the keystrokes you make, and to send them to the virus placer.
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