14 Steps To A Trustworthy Website
By: Maria Marsala maria@coachmaria.com
Have you ever visited a web site and been attacked by screaming pop-up ads, gotten lost in a clutter of banner ads, had things flash and go boom? And have you ever visited a site that was informative, easy to navigate and generally pleasant to peruse?
Which site gained your trust? Which site would you revisit? The more user-friendly building tools you use on your site, the more trust will be developed with your viewers. With this in mind, here are expert tips for making your online store trustworthy...
Purchase an appropriate domain name Paying for your own domain name builds trust and is professional looking. Your own domain name will be - free of all advertisements (except products you sell or recommend). You want to sell your visitors on the content of your site - not the products of other advertisers.
Use domain name email addresses When searching for a host for your site, look for packages that include POP3 accounts (preferred) and alias accounts (second in line). This will enable you to send email from your site (you@yourbusiness.com) which looks much more professional than you@freeemailaccount.com It is easier to trust someone who has evidently made an investment in their business.
Include contact information Provide phone numbers, hours of operation (including time zone), a business mailing address and an email address. PO Boxes are not considered addresses. Many companies won't deliver to PO Boxes, and many visitors won't purchase from you if you use one. Work from home? Add a suite or building number to your home/apartment. Or use a mail forwarding service for a real address.
Add contact links Place at least one way for your visitors to contact you on each page and place your Webmaster's contact information on at least the bottom of the front page. This way your visitors can request information from you, and if there is a problem with your site, they can write to the Webmaster. Even if you and the Webmaster are the same person, place the Webmaster's email address on the site.
Keep your content updated To be current, the content of your site must be no more than 6 months old. The pages must include an up-to-date "Last Updated _________". Even if you don't change the site information (because it is completely correct and updated) do keep the date updated.
Include a personal touch Provide an "About Me/Us" page. Provide the names of the owner, president, executives, and staff on the contact page. Include individual and group pictures, small biographies if relevant, and email addresses where they can be quickly contacted. Don't make it look as though your site's owners want to be anonymous, which obviously generates suspicions.
Avoid enter pages and splash screens Do you have an "Enter page" or splash screen on the front of your site? If so, delete it now! You will lose visitors who want information quickly because they'll go to a rival site instead. Worse than an enter page is an enter page that forces someone to download a program such as Flash. If you want to use the option of Flash pages, fancy pointers etc., give visitors the option of viewing them. Don't force them to download any programs.
Cater to everyone Include tags with your images to assist those with sight disabilities and the hundreds of thousands of people all over the world who use library-based text-only computer software and Web browsers.
Make it quick Ensure that a majority of your pages load in less then 20 seconds with a 56K modem. Most visitors will not have the patience to stick around much longer than that and will simply move on. A site that loads quickly and is neatly designed, will show that you are a professional company. It will also boost confidence in your potential buyers.
Request recommendations Ask your clients for testimonials and permission to use their whole name on your Web site. If they don't feel comfortable doing so, find others who will.
Link it Make sure that links within your site work. Ask your Web designer to design an interesting "error" page that will allow your visitors to get back on track if a page they bookmarked no longer exists. Make sure that links to sites outside your website work. Download a links checker and use it monthly. Sometimes you'll find that you've linked within your site to a page you've moved or removed. Other times you'll find that pages outside your site have disappeared or are changed.
Spell it right If you want your site to be as professional as it could be, put each page though a spell checker or hire an excellent proofreader. Don't underestimate the value of a properly spelled site.
Provide guarantees If you have a money back guarantee on your service or product, say so. If you don't, say so. Do guarantees include or exclude returning the shipping or handling fees? How about a privacy policy for your newsletter emailing list or code of ethics? Clearly place any type of guarantee on your site.
Secure purchases When you purchase from the best sites, the site owner will provide you with the most secure purchase program available. This includes a secure server, secure gateway, and information that informs you that your purchase is as secure as is currently possible. When you are taken to another website to make your purchase, notice if the new site mentions that it's been secured. If it doesn't say so, go find the product on a site that does.
© Copyright 2002 All Rights Reserved. Maria Marsala, Business & Life Coach-Consultant. Maria works with successful individuals as they take their success to an even higher level. Subscribe to "Helping You and Your Business Grow" our free weekly online newsletter or download our free business ebook at http://www.CoachMaria.com/ebook/download.html
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
More How To Articles
More By Developer Shed
 developerWorks - FREE Tools!
|
This demonstration gives you an overview of IBM® Rational® Build Forge Express Edition, a global offering that provides a framework to automate and execute software processes. Rational Build Forge provides a software assembly line that can support all of your tools, technologies, and platforms so you can achieve a repeatable, reliable, and traceable build and release process.
FREE! Go There Now!
|
|
|
|
Visit IBM developerWorks to download a free trial version of Lotus Quickr 8.0, which enables collaboration by transforming the way everyday business content such as documents, rich media, photos, and video can be shared. Lotus Quickr makes it faster and easier to share content of all types (not just documents) within virtual teams. It is designed to make it easier to collaborate across organizational boundaries, while continuing to work within the context of familiar desktop applications.
FREE! Go There Now!
|
|
|
|
Visit IBM developerWorks to download a free trial version of WebSphere Business Modeler Advanced V6.1.1, IBM’s premier business process modeling and analysis tool for business users that offers process modeling, simulation, and analysis capabilities. IBM WebSphere Business Modeler helps you visualize, understand, and document business processes for continuous improvement.
FREE! Go There Now!
|
|
|
|
Download a free trial version of IBM DB2 9.5 for Linux, UNIX, and Windows. DB2 9 is the result of a five-year development project that transformed traditional (static) database technology into an interactive data server that merges the high performance and ease of use of DB2 with the self-describing benefits of XML.
FREE! Go There Now!
|
|
|
|
Visit IBM developerWorks to download a free trial version of WebSphere Extended Deployment Compute Grid, which lets you schedule, execute, and monitor batch jobs. Because online transaction processing and batch jobs execute simultaneously on the same server resources, you can avoid costly duplication of resources. Compute Grid supports job types of Java transactional batch, compute-intensive and a new type called "native execution", which enables non-Java workloads to run on distributed end points.
FREE! Go There Now!
|
|
|
|
Rational Modeling Extension for Microsoft .NET enhances usability for code generation supporting a more intelligent refactoring. The latest enhancements enable organizations with Java and .NET systems and software development maintain architectural integrity across heterogeneous platforms.
FREE! Go There Now!
|
|
|
|
Visit IBM developerWorks to try the IBM SOA Sandbox for process. The SOA Sandbox for process focuses on providing a trial environment with the necessary tooling and components required to gain a better understanding of business processes and how to best improve existing business processes to derive value quickly.
FREE! Go There Now!
|
|
|
|
Join the IBM Watchfire team for an informative discussion on techniques and best practices to proactively manage Web application security and how to effectively build application security testing into the software development lifecycle (SDLC). In this Software Delivery Platform webcast you will learn: How to better understand potential web application security vulnerabilities, best practices and how to effectively integrate application security testing into the software development lifecycle, the importance of detecting and removing software vulnerabilities during application development.
FREE! Go There Now!
|
|
|
|
In this webcast, you'll get an introduction to the eXtreme Transaction Processing (XTP) features of WebSphere Extended Deployment and the common architectural traits required by XTP applications. See how WebSphere Extended Deployment's ObjectGrid feature provides a state-of-the-art infrastructure for hosting XTP applications.
FREE! Go There Now!
|
|
|
|
The unprecedented scope of a service-oriented architecture (SOA) initiative brings to the forefront a number of management and governance issues that were sidestepped in the past. The key to a successful SOA implementation is managing and governing activities throughout the entire SOA delivery lifecycle by ensuring that services conform to the needs of all of the business’s stakeholders. Learn how service lifecycle management allows the business to ensure that the process by which services are defined, created, tested, deployed, optimized and retired is manageable, repeatable and auditable.
FREE! Go There Now!
|
|
|
|
All FREE IBM® developerWorks Tools!
|
