10 Tips to Creating a Powerful Platform.
by Annie Jennings
What is a Platform?
Platform is everything that you bring to the table.
A Platform, of course, is similar to branding but it is a step
beyond. A Platform is being developed and accomplished in many
areas. It is similar to the spokes in a wheel, each one is
separate yet each one is important to the whole. The more
powerful the spokes, the more powerful the wheel.
So if we think of a Platform as the entire wheel, we have many
spokes in the wheel that make a platform possible.
A Platform to me is what makes the difference between getting
the six-figure advance, or getting the *account* or *closing
How will a Platform help us?
A Platform is a *convincer*. It removes the doubt in anyone's
mind that you are the best choice for whatever it is — the
speaking event, the keynote address, the consulting gig, the
book deal. It's about creating certainty that you are indeed
the best possible choice — supported by evidence and this
evidence is what we call your Platform that is, the spokes in
- A Platform allows you to stand above the rest—to be seen
above the crowd. It allows you to rise to the top.
- A Platform creates enhanced interest in you are and who
your business is and what you do as a whole.
- A Platform makes you THE CHOICE. Not only *one* of the
choices—but THE CHOICE.
- A Platform is also a reward for years of hard work and
dedication. Is it not easy to build an ezine list of 10,000+
subscribers— it takes time and hard work to do this. Was
bringing your website to the level of receiving 25,000 hits
per month easy? No-- it took lots of development,
dedication, and of course, investment dollars. A Platform is
the reward for getting up early and working on articles or
your website. A Platform is the reward for going the extra
mile each and every day.
- A Platform is your business accomplishments on paper. If I
did not call this a Platform, I would call it *Welcome To
I think many people have certain basic elements of the
platform already and will need to build up in the other
*spokes* or areas of a Platform.
Do you need a team of professionals to build your Platform?
Of course! Always surround yourself with brilliance. Plus,
learn all you can about your website, copyrighting, ezines
etc. so you know how to do these things yourself. And when
choosing an expert to help you always apply good judgment and
be sure you understand the agreement in advance, go over the
fees involved, be sure the expert understands your objectives
and you understand what the expert can deliver.
How long does it take to build a Platform?
Since a Platform is your accomplishments, it takes time to
create a powerful Platform. However, NOW is an excellent time
to examine your Platform and learn, start and/or continue
building your Platform over time.
Platform Check List:
1. Are you the author or co-author of books and articles?
The more books and the more articles the better. E-books
count also and are relatively easy to create.
2. Have you developed any products such as audiocassette or
CD series, video series, internet courses, any innovative
products that you have developed to help your industry?
3. Are your books and articles appearing in other countries,
translated to different languages?
4. Do you have speaking engagements? Did you address large
audience or companies with names people would recognize?
Have you done an impressive number of speaking
engagements? Have you spoken outside of the country? Were
you a keynote presenter?
5. Did you contribute your industry or achieve or
breakthroughs? Have you received awards or recognition.
Did you develop new business processes that enhanced your
6. Have you achieved Expert Status in the media, including
TV, radio and print? Have you appeared on national TV, had
article written about you. Have you received media
coverage in any other country? A few major media
placements builds up your BIO fast!
7. Have you toured the country promoting your book? How many
cities did you go through, how many interviews did you do,
where did you speak, where did you hold book signings, did
you sell an impressive amount of books?
8. Have you hosted or co-hosted a radio show, or have been a
regular guest? Do you have your own show, internet shows
are easy ways to get started!
9. Do you have endorsements or testimonials from industry
10. Did your book make it to any best sellers lists? Did it
receive any awards?
Read the full article and more at: http://www.anniejenningspr.com .
Annie Jennings PR is a nationally acclaimed publicity firm
that specializes in radio, TV, print and online PR. Annie is
famous for her HOT Top 25! and HOT Top 50! radio campaigns
that are the most powerful campaigns in the industry. Perfect
for your book launch or sharing your message with millions.
Sign up for more radio campaign information at
You can also sign up as one of Annie's experts and you get to
*pick & choose* your placements! Annie does NOT charge a
retainer for TV and Print. You pay only if Annie secures a
media placement for you! Sign up and receive your free
**Create A Powerful Platform** CD at
Call Annie 908.281.6201.
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