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HOW TO

10 Tips to Creating a Powerful Platform.
By: Developer Shed
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    2004-07-08

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    10 Tips to Creating a Powerful Platform.
    by Annie Jennings

    What is a Platform?

    Platform is everything that you bring to the table.
    A Platform, of course, is similar to branding but it is a step
    beyond. A Platform is being developed and accomplished in many
    areas. It is similar to the spokes in a wheel, each one is
    separate yet each one is important to the whole. The more
    powerful the spokes, the more powerful the wheel.

    So if we think of a Platform as the entire wheel, we have many
    spokes in the wheel that make a platform possible.

    A Platform to me is what makes the difference between getting
    the six-figure advance, or getting the *account* or *closing
    the deal*.

    How will a Platform help us?

    A Platform is a *convincer*. It removes the doubt in anyone's
    mind that you are the best choice for whatever it is — the
    speaking event, the keynote address, the consulting gig, the
    book deal. It's about creating certainty that you are indeed
    the best possible choice — supported by evidence and this
    evidence is what we call your Platform that is, the spokes in
    your wheel.

    - A Platform allows you to stand above the rest—to be seen
    above the crowd. It allows you to rise to the top.

    - A Platform creates enhanced interest in you are and who
    your business is and what you do as a whole.

    - A Platform makes you THE CHOICE. Not only *one* of the
    choices—but THE CHOICE.

    - A Platform is also a reward for years of hard work and
    dedication. Is it not easy to build an ezine list of 10,000+
    subscribers— it takes time and hard work to do this. Was
    bringing your website to the level of receiving 25,000 hits
    per month easy? No-- it took lots of development,
    dedication, and of course, investment dollars. A Platform is
    the reward for getting up early and working on articles or
    your website. A Platform is the reward for going the extra
    mile each and every day.

    - A Platform is your business accomplishments on paper. If I
    did not call this a Platform, I would call it *Welcome To
    My World*.

    I think many people have certain basic elements of the
    platform already and will need to build up in the other
    *spokes* or areas of a Platform.

    Do you need a team of professionals to build your Platform?

    Of course! Always surround yourself with brilliance. Plus,
    learn all you can about your website, copyrighting, ezines
    etc. so you know how to do these things yourself. And when
    choosing an expert to help you always apply good judgment and
    be sure you understand the agreement in advance, go over the
    fees involved, be sure the expert understands your objectives
    and you understand what the expert can deliver.

    How long does it take to build a Platform?

    Since a Platform is your accomplishments, it takes time to
    create a powerful Platform. However, NOW is an excellent time
    to examine your Platform and learn, start and/or continue
    building your Platform over time.

    Platform Check List:

    1. Are you the author or co-author of books and articles?
    The more books and the more articles the better. E-books
    count also and are relatively easy to create.

    2. Have you developed any products such as audiocassette or
    CD series, video series, internet courses, any innovative
    products that you have developed to help your industry?

    3. Are your books and articles appearing in other countries,
    translated to different languages?

    4. Do you have speaking engagements? Did you address large
    audience or companies with names people would recognize?
    Have you done an impressive number of speaking
    engagements? Have you spoken outside of the country? Were
    you a keynote presenter?

    5. Did you contribute your industry or achieve or
    breakthroughs? Have you received awards or recognition.
    Did you develop new business processes that enhanced your
    industry?

    6. Have you achieved Expert Status in the media, including
    TV, radio and print? Have you appeared on national TV, had
    article written about you. Have you received media
    coverage in any other country? A few major media
    placements builds up your BIO fast!

    7. Have you toured the country promoting your book? How many
    cities did you go through, how many interviews did you do,
    where did you speak, where did you hold book signings, did
    you sell an impressive amount of books?

    8. Have you hosted or co-hosted a radio show, or have been a
    regular guest? Do you have your own show, internet shows
    are easy ways to get started!

    9. Do you have endorsements or testimonials from industry
    leaders?

    10. Did your book make it to any best sellers lists? Did it
    receive any awards?

    Read the full article and more at: http://www.anniejenningspr.com .



    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

    Annie Jennings PR is a nationally acclaimed publicity firm
    that specializes in radio, TV, print and online PR. Annie is
    famous for her HOT Top 25! and HOT Top 50! radio campaigns
    that are the most powerful campaigns in the industry. Perfect
    for your book launch or sharing your message with millions.
    Sign up for more radio campaign information at
    http://www.anniejenningspr.com/radio.htm .

    You can also sign up as one of Annie's experts and you get to
    *pick & choose* your placements! Annie does NOT charge a
    retainer for TV and Print. You pay only if Annie secures a
    media placement for you! Sign up and receive your free
    **Create A Powerful Platform** CD at
    http://www.anniejenningspr.com/experts.htm .
    Call Annie 908.281.6201.

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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