Website Basics-Fine Tuning a Domain Name - Longer or Shorter...
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Longer or Shorter Domain names can be up to 67 characters long. At 63 characters, thelongestdomainnameintheworldandthensomeandthensomemoreandmore.com claims to be the longest domain name in the world, and it may very well be. But who would want to type it into a browser? Our website,
www.StartMyWebsiteToday.com features a name that in a few words encapsulates the purpose of the site. It is helpful also with search engines. In as few characters as possible the name of the site, the purpose of the site, and the keywords of the site have all been neatly put together in a domain name. Shorter is better here. Nuff said.
Brand Name or Generic The answer here is it depends. If your business is your brand, of course it is the best possible strategy to try to register that domain name. For instance, Nike.com is a well known brand name site, although there is nothing in the domain name to suggest that it is a site about shoes. Still, Nike is such a well known brand name to the public that people automatically know what they will be shopping for when they get there. If your brand name is well known, definitely try to obtain your brand name as a domain name. But if you are Nike or Coca Cola don’t discount the idea of buying shoes.com or soda.com if they are available as well. People often search the web using generic terms, more so even than brand names.
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