Website Basics-Fine Tuning a Domain Name
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OK, so now you’ve found the domain name you want, but someone else owns it. Can you still get it?The answer is a qualified YES. You can still possibly register that coveted name even if someone has beaten you to the punch. In the next article we will discuss how to go about registering a domain name that is already taken. But for now, lets look at some alternatives to that:
Hyphenated Names Sometimes it is a good strategy to just take the same domain name and hyphenate it as in turning bobsautoparts.com into bobs-auto-parts.com. Is it always the best strategy? Yes and no. If you are dealing with an already well known name, generally the answer would be no, as most web surfers would usually just enter the non-hyphenated version in, and end up at your competitors’ website instead. Not a good strategy. Also, the longer the name you have chosen, the more tedious and error prone it becomes for the surfer to type in the name correctly, again foiling the chances that they will end up at your website. Definitely shorter is better. But if the name you have chosen is already taken and there is no chance of getting it from it’s owner, and the owner either has no website or a poorly designed one with little traffic, this can be a good strategy in purchasing a name.
Next: Longer or Shorter... >>
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