Website Basics-Choosing a Domain Name - The point is...

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The point is that in a case like this, there is no real concern with getting a lot of visitors to the website other than friends and family and Aunt Tilly in Toledo, so there is no real harm in naming the website ANYTHING, because you will be giving out the website address to a select few people. BUT……

What if the website is for business? What if I do want it to attract attention?

The simple answer is, it pays to have a domain name that reflects your site or business. If your website is about car parts for example, do you really expect the average web surfer to remember how to get to your website if it is named "bobsthingsforsale.com" or some other unrelated name? The best strategy is to find a domain name that directly relates to your business, whether it is the business name itself or related to the category of business. For example, a car parts website should have a domain name like carparts.com or bobsautoparts.com, something that immediately associates the domain name with the theme of the site. It’s all about branding, and making a lasting impression on the target audience or customers.

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