Branding your URL is all about being innovative. Understand the likes and dislikes of your target audience before you begin to even think of ideas for branding yourself on the web.
The web is unlike any other communications or marketing medium, your web presence is the one place where the entire identity of your company (its products, image, reputation and quality) are viewed in a matter of seconds and a few mouse clicks. Either the entire experience comes together or it doesn't. For this reason alone it is important to make your brand worthwhile to the audience in which it is intended for.
In my particular instance, I have used the name Grapester.com to promote a web site about wine, offering knowledge, articles and insight on “How to Drink Grapes”. While Grapester is a catchy name, the slogan also makes the site more relative as the tag “How to Drink Grapes” is all throughout the website and is something that the visitors that come there will remember.
Remember: The brand of your presence online is a foundational building block that will stick with you throughout your online campaign and is not to be taken lightly!
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
