URL`s, What`s In a Name? - Some important points...
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Some important points to look at:
Domain Name:
Your domain name will be the name of your web presence and is many times used for an effective online branding strategy. Choose a name that is unique, easy to remember and, if possible, highlights the type of products services you wish to portray. If however your budget allows, it is more important that your name be unique. If Google had gone with a name more relevant say, InternetCrawler.com would they be who they are today? If you have a selling point that out-smarts your competitors, you may add a word or two about it in the URL to take advantage of this unique portion of the branding strategy.
Logo:
When we think of windows operating system, we are reminded of its logo before everything else. Sometimes the logo will be the lasting memory in the eye of the visitor that makes you memorable, if so, then this is your unique take on the market.
Tips for branding your URL on the Web
Be Consistent:
Branding on the web would requires making sure you know your audience. You should be consistent in terms of your approach, your message and your treatment given to the viewers through and through.
Next: Be Innovative... >>
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