URL`s, What`s In a Name?
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When it comes to naming your URL it is important to be catchy, but is it more important to be relative?This is a question we all must face when we name our web site. Sometimes this is easy, for instance if you have a business names “Flowers-a-Plenty” then it’s a no brainer what you will name your site. At this point if
www.flowers-a-plenty.com is not taken then of course this is the optimal decision. However, if your looking to start a flower business online is it very important to come up with a name that is both catchy and relevant? YES! Many of us don’t have the starting capital to make the brand name so we look for something that will be both specific for rankings, and catch the millions of web users attention. The name of your website will be something you have to live with, not just a page of hundreds that might end up on your site.
There are many names that just won’t be accessible or worthwhile for your online campaign. These are names that have already been taken or have an obvious conflict with current businesses. For instance, to name your new car dealership “Chevie” instead of the currently wide used name Chevy just isn’t gonna cut it if your truly want your name to stand out. While registering the name Chivie.com might be helpful in getting traffic off of misspellings during searching, its not a feasible name to use for your branding. There are many aspects that go into branding and naming your URL. We must look at advertisability, relevance and intractability. For instance to name your search engine marketing firm “Search Engine Marketing Firm” might be nice and relevant, what’s going to make you stand out from the rest? While there are obvious barriers here, the fact that names like these are likely to be registered, you must also consider how you are going to distinguish yourself from the competition. If you have a company that specializes in this area, then getting this name and forwarding it to your business web site might be the ideal solution, but it still might not be an ideal name for your company.
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