This IS Scary: Is Your Domain Safe From Predatory Lawsuits?
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You have big hopes of being an online superstar and bigger dreams of making your fortune doing what you love and helping people.
You buy your $5.99 domain and devote several weeks to crafting your marketing message and putting all the pieces together so it all works to pull in orders like clockwork, day in, day out.
You also put your domain out there in a big way, doing everything by the book to get viral traffic, search engines, pay per click, articles, affiliates all promoting your site…
Because you know the work you do once puts your domain out there and draws floods of people to your site for years to come.
Then one e-mail comes threatening to take it all away in a heartbeat.
Followed by the certified letter, notifying you that a litigious bully will take over your domain, unless you cough up $1,150 just so the National Arbitration Forum will hear your side of the case, stating why your domain should continue to be yours!
“What!” you exclaim. “You mean people can take away my domain, that I registered and paid for? How can that happen?”
Well, when you “bought” your domain, in the fine print you probably didn’t read, you agreed to allow an administrative panel determine the fate of everything you’ve put into your web presence, if someone with deep pockets decided to squash you.
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