The Importance of a Quality Domain Name
by John Stone

Thousands of people succumb to the pressure every week. A new marketing program grabs the attention of an eager Internet newbie and up pops a free web site and email address to boot. The sad reality is, you have just paved the way to failure.

If you were asked to spend $50 and give up a credit card number, would you do it to a site that you were not convinced was 100% legit? Of course not! Then why would anyone begin their financial future with a free site. It just does not make sense.

The good news, you don't have to spend a lot of money to create a professional look and feel. It starts with less than $20 per year as a matter of fact.

Register a domain name. It's that simple. When selecting a domain name, follow these rules:

1. Try to include your business name or your marketing keywords in your domain name.
2. Select a domain name that is simple to remember. For example, quick-money.com will be a better marketing tool then fortydaystogetrichquick.com.
3. Hyphenate your domain name if it's long.

Your domain name is your Internet phone number. Many of the same rules apply. Get a number that is easy to remember or spells your business name.

Before you run out and register a domain name, you may want to review the How to Pick a Web Host article. Compare the hosting companies and determine if they are willing to throw the domain name registration into the cost of the hosting account.

The following resources are available to help you find the perfect domain name:

Stoco.net has a free tool to check for domain name availability:

Stoco.net Domain Lookup

DirectNic offers a tool to assist in the search for the perfect domain name:

DirectNic Domain Lookup

To your success,

John Stone
http://stoco.net
http://pubmgr.stoco.net

---

About the Author

John Stone is the founder of Stoco.net, a service based
Internet site dedicated to delivering solutions for the
small business owner. John has released several commercial
software products and provides web hosting at discount
prices. Software products include small utilities for
organizations, automation and web site control including
Publication Manager (an Email Autoresponder) and Ad
Manager (a web page automation tool). John is also
recognized as a Perl automation expert and offers
advice to the Internet newbie through Stoco.net
and MaxTrafficExchange.com.

DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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