The Domain Success Manifesto - Michael credits much...
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Michael credits much of his personal brand building success to his carefully planned domain name strategy.
Michael's latest domain name strategy involves the launch of SuccessManifesto.com, a domain name and web site that prominently displays his personal brand as the main theme. The site features his own image, personal achievements, and an online journal that helps bridge the gap between him and his inspired readers. The domain name and web site also serves the purpose of helping him gain credibility with young people and giving them access to his new book The Student Success Manifesto.
Another interesting brand strategy Michael has implemented with his domain name and web site is his ability to blend his company brand with his own personal brand. After visiting SuccessManifesto.com, visitors come away with the perception that Michael Simmons, the person, displays the same characteristics and values that the Extreme Entrepreneurship Education Corporation, his company, holds.
Whether he is starting a new business or promoting a book, Michael has always demonstrated an ability to use a highly brand-able, trusted and persuasive domain name as part of his strategy. This method has been used to build credibility with his target market.
Next: His innovative approach... >>
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