The Domain Success Manifesto
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There is no secret that a domain name plays a critical role in a company's overall brand strategy.But what role does a domain name play when building the most important brand you have control over, your own personal brand? This valuable, but less implemented, brand strategy is arguably one of the best investments that many individuals have yet to take full advantage of in today's wired world.
One of the most effective ways to build personal brand is through a domain name. To show what I mean, let's look at Michael Simmons of SuccessManifesto.com, a successful entrepreneur who is using a domain name to build his personal brand while also helping bring attention to his new book The Student Success Manifesto, The Guide to Creating a life of Passion, Purpose and Prosperity.
At the age of 21, Michael is a student at the Stern School of Business at New York University, an author, and an award-winning entrepreneur. Michael has written popular articles on entrepreneurship that have been published by Entrepreneur.com, College Bound Magazine, and Whizteens in Business. He has a unique perspective on the importance of personal brand and how it plays a role in helping people achieve their goals.
According to Michael's book, knowing how to brand yourself is critical. In the same way that companies have a brand, individuals have one. By becoming aware that you are a brand, you too can leverage it to achieve your goals.
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