The 7th Sense - How I Make Money From Dead People
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Domain name speculating combined with affiliate marketing or even contextual marketing can be an interesting venture for those of you who like to keep up with the news and current events.As an example of this process let’s take a look at the loss of Pope John Paul II.
Pope John Paul II passed away early in 2005 and thus began the process of electing a new Pope. The question then became who was going to get the position of Pope? What would he choose as his papal name? Although I don’t know much about how the Pope chooses his name; somebody did the research and grabbed the right names. There was even an article at NetCraft.com discussing the topic of the purchasing of the Pope Benedict XVI domain names in all the variations and tlds.
It was reported that the owners of the Pope sites were receiving tens of thousands of hits an hour when the new Pope was a hot topic in the news. If you know anything at all about buying hits then you know that’s a lot of traffic for just under a $10 investment. Even though most of the sites didn’t sell for the six figures they were asking, I can assure you that the PPC income the domain owners saw for that time when it was hot more than covered their investment.
Getting your hands on the Pope’s domain could be kind of a political football. To a great extent though, controversy is what drove a lot of the traffic. It has been said that there is no such thing as bad publicity. The real problem is that there isn’t a new Pope elected every year which makes it tough to work this whole Pope angle on a regular basis.
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