TEN GOOD REASONS TO REGISTER A DOMAIN NAME TODAY
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Lots of people will tell you that you either don't need a domain name or all the good ones are already taken. I don't agree, I find (and register) good domain names on your regular basis, and I think they're more than worth the money (you can register domains for less than $20 per year).1. LONG URLs
If you don't have a domain name for your web site, you'll have a
long URL, something like
http://members.yourisp.com/~yourcompany or perhaps
http://yourcompany.yourisp.com/ Now that doesn't look good on a business card! What's more, your
customers and prospects probably won't be able to remember it.
On the other hand, if you get your own domain name, you'll have
an easy to remember URL, that looks professional and is easy for
folks to remember.
2. MOVING WEB HOST
When you have the type of long URLs I referred to in point 1,
your URL is tied to your web host or ISP. What happens if you
change hosting company? What happens if your hosting company goes
out of business (it happens)? Answer: Your URL changes, which
means you may have to reprint your stationary and any promotion
efforts that you've already done and most likely wasted.
On the other hand, if you get your own domain name, you can take
it with you (and make it point to your new web host), if you
change hosting companies.
3. EMAIL ADDRESSES
When you get your own domain name, you can set it up so that you
have email addresses containing your domain name. For example,
yourname@yourcompany.com
Doesn't that look a lot more professional that an ISP, hotmail or
yahoo address?
Next: Search engine positioning... >>
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