Seven Frequently Asked Questions About Choosing A Domain Name - If however you...
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If however you are prepared to accept this risk, in my experience the layperson tends to instinctively put the numeric version of a number in a domain name. Therefore, use 'widgets2.com', not 'widgetstwo.com'.
4. How long should my domain name be?
As short as possible. Long domain names are harder for your customers to remember, take longer to type, longer to spell out (you may find yourself having to spell your domain name letter-by-letter to some clients) and also may be harder to actually fit onto your business cards, print advertisements and similar. I have one client whose business name consists of four words, two of which are tricky to spell. My advice to him was to use a domain name with the first letter of each word only, which has proved very easy to remember.
If you are targeting specific search keywords, I would recommend that your domain name consists of those keywords and as little else as possible. If you were targeting 'purple widgets', my advice would be to use the domain name 'purplewidgets.com'. If that domain name is not available, I would recommend adding one extra word to the end. For example, I personally have a web site which targets the search keyword 'weight loss'. As one would expect, 'weightloss.com' and 'weightloss.co.uk' were already registered - so I opted for the domain name 'weightlossweb.co.uk'. Choosing an added word that begins with the same letter as your first keyword helps your visitors remember your domain name. So, going back to the purple widgets example: Alternative domain names could include 'purplewidgetpro.com', 'purplewidgetpower.com' and 'purplewidgetparadise.com'.
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