Seven Frequently Asked Questions About Choosing A Domain Name - However, there is...
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However, there is also speculation that using 2 or more hyphens within the domain name incurs a penalty. With this in mind, I would advise anyone who plans to receive most of their custom from organic search engine results to use one hyphen in their domain name to separate their targeted search keywords.
However, if your business model is not heavy on search engine optimization, my recommendation would be to not have any hyphens in your domain name, as the vast majority of Internet users intuitively enter domain names in their browser address bar without any hyphens. In domain name value appraisal circles, the non-hyphenated version of a domain name is usually considered to be of greater worth.
For search engine optimization, studies show that one hyphen may give you an advantage, but on the whole I would recommend not using any hyphens in your domain name.
3. Is it better to have digits (2, 3 etc.) or words for numbers (two, three etc.) in my domain name?
Generally speaking, I would dissuade anyone using word of mouth advertising from having any numbers, either as digits or as words, in their domain name. The reason for this is that a domain name should be easy to remember and easy to spell correctly. Lets say for example you had the domain name 'widgets4u.com'. If you meet someone that is interested in your product, and tell them to visit your website, you are going to have tell them specifically that the 4 is numeric and the U is just one letter. Otherwise, they may input 'widgetsforyou.com', 'widgets4you.com', 'widgetsforu.com' and end up at the website of one of your competitors.
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