Keyword Rich vs Branded Domain Names
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There are two theories on what a good domain name is for the purpose of Search Engine Optimization (SEO).
Keyword Rich/Targeted Domain Names
One belief is that you should have generic keywords you want to target in your domain name. For example, if you are a web designer in Sydney you might choose a domain name such as qualitywebdesigninsydney.com.
Branded Domain Names
The second belief is that your domain name should represent your brand. You might run a company called Whicked Reality Inc, so your domain name would then be whickedreality.com or something along those lines.
Keyword vs Branded Domain Names - Which is better?
So which is better for SEO, the keyword or the branded domain name? Branded domain names are the cleaner, safer bet.
Sure, search engines analyse URLs for keywords, but they clearly filter out questionable domain names. In the two examples above, qualitywebdesignsydney.com looks horrible to the human eye, so chances are it will look horrible to the search engine algorithms. That is, it will look horrible unless the page contains some great quality content.
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