How to Choose the Right Domain Name
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What’s your favorite word? There’s a certain magic in the right combination of syllables, the way a specific word rolls right off the tongue. Words like
gregarious,
origami and
highfalutin sound fantastic -- even when all by themselves. These words, however, are also hard to spell, difficult to define and almost impossible to remember when the occasion finally does call for their use. What’s your favorite word? When you want to know how to choose the right domain name, the words you like no longer matter at all.
The most popular domain names on the Web hardly even sound like real words (even if they are): Google, Yahoo, Wikipedia. It might sound like a lot of nonsense, but you’re listening to the symphony of money when you say these odd, one-word domain names. Maybe you don’t like the words -- but you know the sites (and so does everyone else). Need to know how to choose the right domain name? It’s time to take a crash course on Internet names, and online naming, in general.
What’s in a Name?
Would a domain by any other name be just as sweet in its amount of page views and general popularity? Suppose Google was named Supercilious instead. Supercilious is perhaps more fun to say, but it’s much more difficult to spell and remember. For many, this isn’t the type of word that just lingers at the tip of the tongue.
But Google provides a valuable, much-needed service! Doesn’t it stand to reason that if a site is great -- really, really great and useful to the public -- then the naming won’t necessarily matter? What’s in a name on the Internet, after all is said and done?
Everything. Tell someone they ought to visit Yahoo and they’ll most likely be able to figure out how to spell this domain name, even if through trial and error. It’s easy enough to remember eBay, MySpace, Facebook and all those other highly popular sites when the names are short, sweet and easy enough to spell.
Ask someone to visit a site named Existentialism and it’s highly likely they’ll never even bother with it -- even if you tout the site as the greatest in all the lands of the Internet and the best thing since sliced bread. Want to know how to choose a domain name? Start thinking in terms of very simple words.
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