Hey, It`s Your Domain, Your Future
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Establishing your business or organization online is critical to business planning.And a good starting point is to establish your own domain name. Since the registration process is a snap and its benefits undeniable, there’s no excuse not to have your own domain registered – even for businesses or projects barely on the chalkboard.
First, you’ll need to find out if your domain is available. There are several online avenues for this task. I’ve found the Trademark Electronic Search System, http://www.uspto.gov/main/trademarks.htm to be a valuable resource. Another option is www.whois.sc.
Sometimes hyphens are used in domain names. Some feel that a hyphenated name (www.scientific-pizza.com) is pleasing to the eye and easier to read and identify. Many believe hyphenated URLs rank higher on search engines.
Another school of thought believes that hyphens are a bad idea since people don’t remember them and users may be lost trying to figure out where in the domain name the hyphen falls. The marketers, business managers, and webmasters who create websites should try and decide how best to proceed – will the hyphen help or hinder? Ex: www.scientific-pizza.com, www.scientificpizza-chicago.com, www.scientific-pizzas-chicago.com, as you can imagine, some work better than others.
Some additional sites (register.com, networksolutions.com, and godaddy.com) also present a variety of domain registration options.
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