Finding the Right Domain Name for your Business - For instance if...
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For instance, if you wanted the domain CandlesForSale.com, that is already taken. However, the name CandlesForSale.biz is available (as of the date this article was written). You could select the .biz name, or try to find an alternate such as Candles4sale.com, candles4u.com, candlesonline.com, and so on. All of those of course, are taken. By trying the different combinations you would find that candles-forsale.com is (currently) available.
It is much easier to find available domains ending in .biz,. info, and so on. The major problem with using any of these is that people are just inherently conditioned to type in the .com extension after the business name. If you did register the candlesforsale.biz name mentioned above, it is quite likely that people surfing the Web would type in candlesforsale.com instead. That of course, would lead to a competitor, which is not what you want to do.
Selecting just the right (available) domain name for your business can be a frustrating process, but it is important to get it right. Many people I have spoken to don’t seem to realize that your domain name is part of your branding; it represents who you are on the web. In many cases, the domain name is the first piece of information a potential customer may have about your business.
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