Choosing an Effective Domain Name - Product Name or...
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Product Name or Company Name
This isn’t an easy one to answer. If your organisation offers a multitude of products or services, your company name may be more effective. If you only have one product or service you may wish to use this as your domain. You could if you wanted too use two domains. ‘your-company-name.com’ could point to your index page and ‘your-product-name.com’ could point to your product description page. Domain name companies usually offer discounted rates for bulk domain orders so this may be the way for you.
Keyword Domain Names
Domain names containing keywords applicable to your industry will help the customer to identify what your line of business is. Also in search engines such as Yahoo, if your domain name contains keywords that you have in your title tag, you could achieve slightly higher rankings.
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