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DOMAIN NAME TIPS

Choosing an Effective Domain Name
By: Martin Bradley
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    2006-07-15

    Table of Contents:
  • Choosing an Effective Domain Name
  • Domain names can...
  • Product Name or...
  • Use of Numbers...

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    Choosing an Effective Domain Name - Domain names can...


    (Page 2 of 4 )

    3. Domain names can contain letters, numbers and hyphens, but no spaces. Also you can’t use hyphens as the first or last characters of your domain.

    This is personal preference. Let’s take three names as examples.

    A. www.bullbreedwebdesign.com

    As you can see this is quite hard to read. You can’t really tell where one word stops and another one starts. Don’t make your customer work too hard to find your website.

    B. www.bullbreed_web_design.com

    This is quite easy to read and hyphenating in this way is often used. The only problem I have with this is that you have to press the shift key to achieve the correct hyphen. You may think I’m being a little silly here but remember to cater for all users. Not everyone is computer or keyboard literate. Make things as easy as possible.

    C. www.bullbreed-web-design.com

    This is very easy to read. The hyphens separate the text very well, and you don’t have to use the shift key to achieve the desired hyphen, less work for the customer.

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