Choosing an Effective Domain Name
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Effective Domain Names: Choosing an effective domain name is just as important as choosing a company name or even the line of business itself.There are a number of guidelines that you must adhere to that we will look at, but apart from those, you have total control and artistic license to create whatever domain name you wish. But will it work for you, or against you.
The Guidelines
1. Domain names must contain a minimum of two characters but no more than 67.
Nobody in there right mind should want to use 67 characters in their name. The more memorable your domain name is the easier it will be to remember it. Not exactly rocket science is it? Also people don’t want to type long addresses, especially if they are hard to spell. There’s nothing worse than having to look at every character in a long, hard to spell address to make sure you have spelled it correctly, only to find its wrong and you have to type it in all over again. So in my opinion, short and easy to remember and spell domain names are the best to use.
2. Domain names are not case sensitive, so www.myname.com is the same as WWW.MYNAME.COM.
This is true, but reading capitalised text is harder to read than lower case. Also the use of capitalised text on the internet is classed as shouting, and nobody likes to be shouted at.
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