Choosing Domain Names for Professional Sites: Six Guidelines
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A professional or business site is one where the primary purpose of the site is to facilitate business transactions. You can sell items directly online or exclusively offline, but the result is the same. You want customers to buy products and/or service directly from you.
To create a domain name for this type of website here are a few guidelines:
Shorter is better
Make the name easy to pronounce
Think long term
Stick to Categories and Topics
Do a trademark search
Always have a tag line
Shorter is better
If you want to make real money online, try to keep your domain name as short as possible. In the online world, the choices of where to shop and get information is overwhelming. A shorter name will instantly be memorable. It is always easier to remember short words and phrases. A shorter name is good for word of mouth advertising online and offline. Customers can easily remember the the URL and therefore they’re more likely to pass it on and return to the website. The name will also stand out when it is printed on brochures, business cards and other business collateral. Liz, Dick, Kate, Feds are all examples of our incessant need to reduce every term in the English language to three syllables or less.
Easy to Pronounce
If you want a short name, you must be very creative. To be creative and strategic make sure that your domain name is easy to pronounce. It is perfectly acceptable to create a name from scratch, but it must sound like a real word when you try to say out loud. Any three or four syllable term will do a long as it easily rolls off the tongue. If you are at a loss for words, try writing a description of your product or service on paper.
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