Build Domain Authority by Choosing the Right Domain Name - Step 2
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Step 2. Your formulated business objective leads you to a successful domain name.
In this step you will choose a good domain name. You will not need to hire an SEO to do this. You can do it yourself. Basically below is an example matrix:
Examine those keywords related to your objectives. It looks like having a domain name like "usedmobilephones" will be the one to answer your objectives. This is because:
It's estimated that it will bring more than 100 visitors per month to your website.
The estimated sales quantity per month is around five, which easily fits your objective.
The domain name contains your very important and directly relevant keywords.
The keyword column and the keyword volume data is taken from Google AdWords with this URL: https://adwords.google.com/select/KeywordToolExternal
The estimated monthly conversion rate is just an estimate of how well those keywords relate to your business. So you have to assign a percentage. If the conversion rate is two percent, that means two out of 100 people will buy your products.
"Default Click through Google 1st page" is two percent. This means that only two percent of the overall searchers will click to your search engine listing if you are somewhere in position five through position 10.
An estimated sale per month is equal to Estimated Monthly Searches x Estimated Conversion rate x Default Click through Google 1st page.
The above screen shot can be re-simulated with an Excel spreadsheet that uses the above concepts. One of the effective tips in selecting keywords is to select at most three words and combine them all together instead of using hyphens. The purpose is to make your domain name as short as possible, so it takes the shortest possible amount of time to type into the browser. So a domain name is more effective if written as usedmobilephones instead of used-mobile-phones. This will make it easier for your visitors to remember.
Next: Steps 3-5 >>
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